Adapting the Crop Trust’s Strategy to Global Change


The Crop Trust


Participatory Development of a Long-Term Strategy

For the decade ahead, the Crop Trust wants to revise its overarching institutional strategy to meet its main objective: to secure the world’s genetic pool of crops based on long-term funding. For the participatory development of a long-term strategy, the Bureau für Zeitgeschehen will advise the international organization using its comprehensive experiences in vision development and strategy operationalization. The strategy will lead the organization through the decade until 2030.


A Threefold Approach

Global trends also challenge the Trust in fulfilling its mission. Therefore, the revised strategy aims at identifying main goals and milestones as well as priority measures that will empower the Trust to reach its global objectives: to ensure that all crop diversity is protected, accessible and used.

In this light, the Bureau will implement its proven threefold approach that covers (1) fact finding and research by conducting interviews with internal staff as well as external experts, (2) a multi-day visioning workshop with the Crop Trust`s Core Strategy Group that takes into account the interview’s key messages and (3) the strategy drafting and editing till the final launch of the overarching institutional strategy in September 2020.


Future-proof strategy

Through the process, the Crop Trust has adapted its strategy to global trends to ensure the future protection of the world's crop genetic pool. One result of this process is the planning of a Germany campaign.